yahoo! music
Responsibilities:
Brand Integration, Digital Brand Management, Brand Engagement
Yahoo! Music is the provider of a variety of music services, including internet
radio, music videos, news, artist information, and original programming.
We were asked to develop a digital brand strategy that would provide the brand with a unique, clearly defined and visible position in the entertainment industry.
Our brand integrations and online design recommendations allowed the company to expand its impact to young consumers and the online community.
