sports illustrated
Responsibilities:
Brand Integration, Digital Brand Management, Brand Engagement
Sports Illustrated (SI) is an American sports magazine owned by media
conglomerate Time Warner. It has over 3 million subscribers and is read by
23 million adults each week, including over 18 million men, or 19% of the
adult male population in the United States. It was the first magazine with circulation over
one million to win the National Magazine Award for General Excellence twice.
SI has a good share of the market, but young sports consumers felt left out of the objectives that SI was establishing, so SI created Sports Illustrated On Campus. We developed a branding program to involve the younger generation for SI On Campus.
The program was designed to develop awareness and readership of this magazine by college students.
We created a digital platform and offered a downloadable digital music
compilation inspired by the sporting world culture. The website traffic exceeded
32,000 unique users in four months.
We carried the creative and administrative load, secured licensed content, and constructed a dedicated website to support the downloads. We also cross-branded this effort with Nike and Dell.
yahoo! music
Responsibilities:
Brand Integration, Digital Brand Management, Brand Engagement
Yahoo! Music is the provider of a variety of music services, including Internet radio, music videos, news, artist information, and original programming. We were asked to develop a digital brand strategy that would provide the brand with a unique, clearly defined and visible position in the entertainment industry.
Our brand integrations and online design recommendations allowed the company to expand its impact to young consumers and the online community.