nike
Responsibilities:
Digital Brand Management, Brand Engagement, Brand Research & Analytics
It all started with a handshake between two visionary Oregonians - Bill Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew a company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.
Our goal in partnering with Nike was to elevate the message of innovative thinking. We developed an approach to brand engagement that focused on turning Nike’s message into involvement. We created brand programs that positioned their brand online and honed in on their communications to achieve new levels of clarity, inspiration, and emotional impact for their target customers.
Focusing on Nike’s “commitment” to innovation, we aligned the brand with
business partnerships that ensured that brand value was being created through
proper brand positioning with young, diverse, well-educated consumers .
sports illustrated
Responsibilities:
Brand Integration, Digital Brand Management, Brand Engagement
Sports Illustrated (SI) is an American sports magazine owned by media
conglomerate Time Warner. It has over 3 million subscribers and is read by
23 million adults each week, including over 18 million men, 19% of the adult
males in the United States. It was the first magazine with circulation over
one million to win the National Magazine Award for General Excellence twice.
SI has a good share of the market, but young sports consumers felt left out of the objectives that SI was establishing, so SI created Sports Illustrated On Campus. We developed a branding program to involve the younger generation for SI On Campus.
The program was designed to develop awareness and readership of this magazine by college students.
We created a digital platform and offered a downloadable digital music
compilation inspired by the sporting world culture. The web site traffic exceeded
32,000 unique users in four months.
myMUZE carried the creative and administrative load, secured licensed content, and constructed a dedicated web site to support the downloads. We also cross branded this effort with Nike and Dell.