microsoft bing
Responsibilities:
Branded Entertainment, Brand Integration, Brand Advertising, Talent Engagement
Bing (formerly MSN Search) is the current web search engine from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. The site went live on June 3, 2009, with a preview version released on June 1, 2009.
Parallel to Bing's web-based platform, Bing for mobile (previously Live Search Mobile) emerged as a search tool for mobile devices from Microsoft as part of their Bing search engine. We were asked to elevate the awareness of Bing Mobile App by engaging the talents of celebrities. Sherri Shepherd (ABC's "The View") and Nick Cannon (NBC's "America's Got Talent") came on board to promote the Bing Mobile App through a campaign called "VIP with Bing".
Our efforts catapulted the campaigns awareness. Through this brand and celebrity partnership, the talent increased the positioning of the mobile app due to their large fan base.
nelson mandela
Responsibilities:
Brand Strategy, Brand Identity, Brand Engagement, Brand Creation
Nelson Mandela has never wavered in his devotion to democracy, equality and learning. Despite terrible provocation, he has never answered racism with racism. His life has been an inspiration, in South Africa and throughout the world, to all who are oppressed and deprived, to all who are opposed to oppression and deprivation.
We were engaged to create brand programs that would positively bring awareness to the brand. We focused on engaging the public with meaningful positioning of a project called “Global Lessons.” The project harnessed the power to not only educate the world about his purpose, but also to enrich people’s lives. The project was created to further convey the message of Nelson Mandela as a catalyst for hope.