nelson mandela
Responsibilities:
Brand Strategy, Brand Identity, Brand Engagement, Brand Creation
Nelson Mandela has never wavered in his devotion to democracy, equality and learning. Despite terrible provocation, he has never answered racism with racism. His life has been an inspiration, in South Africa and throughout the world, to all who are oppressed and deprived, to all who are opposed to oppression and deprivation.
myMUZE was engaged to create brand programs to positively bring awareness to the brand. We focused on engaging the public with meaningful positioning of a project called “Global Lessons”. The project harnessed the power to not only educate the world about his purpose, but also to enrich people’s lives. The project was created to further convey the message of Nelson Mandela as a catalyst for hope.
dale earnhart incorporated
Responsibilities:
Brand Strategy, Digital Brand Management, Brand Development, Brand Engagement, Brand Research & Analytics
Dale Earnhardt was a legend of American auto racing, nicknamed “The
Intimidator” for his competitive instincts and hard-driving style. Competing in
the NASCAR racing league, Earnhardt had 76 career wins and won the Winston
Cup championship seven times; as NASCAR grew in popularity during the 1980s
and 1990s, Earnhardt became one of America’s most popular athletes before he
passed in 2001. Today his legacy lives on through his company Dale Earnhardt, Inc.
(DEI). DEI was founded in 1980 by Dale and Teresa Earnhardt, DEI is headquartered
in Mooresville, North Carolina. Dale Earnhardt, Inc has several business entities
focused on philanthropy, auto racing and the promotion of the Dale Earnhardt
Legacy both nationally and internationally.
myMUZE was challenged to create a brand strategy that could build and maintain the brand’s value during the country’s economic crisis. Our focus was to clearly differentiate the value of DEI in the market place, and set it apart from the competition. We developed brand programs that were technically brilliant and had emotionally charged content that was based on the core values of the company. In this way, the brand’s profile was maintained on an ongoing basis and at the same time constantly reinforced.
Our work ranged from strategic brand consultancy to brand identity, and
developing and creating creative brand management tools that would engage new
and existing consumers to interact with the brand.